Privacy Policy for FlipLytics

Effective Date: 29th January 2025

1. Introduction

This Privacy Policy explains how FlipLytics collects, uses, and protects your personal data when you use our services. FlipLytics is a trading name of Arbitrage Analytics Solutions Ltd, a company registered in England (Company No: 15467789), with its registered office at Marlborough House, 2 Charnwood Street, Derby, England, DE1 2GT.

2. Information We Collect

Information You Provide

  • Personal identification information (e.g., name, email address, phone number).
  • eBay account data, required for service functionality.
  • Billing and payment details (processed via Stripe; FlipLytics does not store payment information).

Information Collected Automatically

  • Traffic logs and IP addresses collected by Cloudflare.
  • Website usage analytics via Google Analytics.
  • Affiliate tracking data managed by Rewardful.
  • Emails sent via SendGrid for service-related communication.
  • Marketing emails delivered through Mailchimp.

3. How We Collect Information

  • User-provided data during account creation or form submission.
  • Automatic collection via cookies and tracking tools.
  • Third-party integrations, including eBay, Stripe, and Rewardful.

4. How We Use Your Information

  • To provide and improve our services.
  • To process payments securely.
  • To enhance website security and prevent fraud.
  • To analyze website performance and user behavior.
  • To manage our affiliate program.
  • To send service-related and promotional emails.

5. Legal Basis for Processing

We process data under various legal bases, including consent, contract performance, legal obligations, and legitimate business interests.

6. Data Sharing and Disclosure

We may share your information with third-party services (eBay, Stripe, Cloudflare, Google Analytics, Rewardful, SendGrid, Mailchimp) as needed to operate our services. We only provide necessary information to our service providers as required for their specific functionalities. We do not overshare or provide access to unnecessary data beyond what is essential for delivering our services.

7. Cookies & Tracking

We use cookies to improve your experience. You can control cookie settings in your browser.

8. Data Retention

We retain your data only for as long as necessary to fulfill business and legal obligations. Once data is no longer required, it is securely deleted.

9. User Rights

You have the right to access, correct, or delete your personal data. You can also request restrictions on processing or object to data processing where applicable by law.

10. International Data Transfers

If we transfer your data outside of the UK or EU, we ensure appropriate safeguards are in place to protect your information, including compliance with standard contractual clauses.

11. Contact Information

If you have any questions regarding this Privacy Policy, please contact us at [email protected].